Building value from the core
Building value from the core
Football organisations are collecting more data than ever, yet many still struggle to turn information into actionable intelligence. Through its DATI vision and a new partnership with Alergeek Ventures, Double Pass is investing in technology, expertise and innovation to help clubs make better decisions across talent development, recruitment, performance and beyond.
Football does not have a data problem. It has an intelligence problem.
Across clubs, leagues and federations, investments in data platforms, technology and analytics continue to increase. Yet despite the growing volume of information available, valuable insights often remain trapped in disconnected systems, making it difficult to support effective decision-making across departments.
This challenge was a key topic during Double Pass’ recent Talent Development webinar, where more than 150 football professionals from around the world discussed the increasing importance of connecting and owning intelligence within football organisations.
At Double Pass, the answer lies in DATI: Data, Analytics, Technology, Innovation and Intelligence. More than just another platform, DATI is designed as an intelligence layer that connects expertise, data and decision-making across football organisations.
To accelerate this vision, Double Pass is taking two important steps. The company has entered a strategic partnership with Alergeek Ventures to develop its own DATI platform, while continuing to expand its internal DATI expertise, with Bram Vermeulen playing a leading role in shaping the platform and translating data into meaningful football insights.
"For me, the exciting part is not the platform itself. It is what we can embed into it: Double Pass’ football expertise, proven methodologies and 20+ years of learning, made available at the moments where clubs actually need to decide. DATI should make data easier to trust, expertise easier to share and insight easier to act on,"
Bram Vermeulen, Data Architect & Innovation Lead, Double Pass
The partnership combines football expertise with technological innovation to help organisations unlock greater value from their information.
"Double Pass understands the game. We understand the technology. Together we can give football organisations intelligence they can act on, not just more data to store. That could be a real shift,"
Stanisław Madej, Football DATI Manager at Double Pass and Data & Business Consultant at Alergeek Ventures.
Together, these investments will enable Double Pass to deliver innovative insights in areas such as benchmarking, talent development, recruitment, transfers and performance, helping football organisations make smarter, more informed decisions in an increasingly competitive landscape.
Let’s explore how you can move from data to Dati