Client case

Rangers FC

In February 2020 double pass announced its partnership with the Scottish top club Rangers F.C. . The Rangers can be seen as one of the best practice Youth Academies in Europe and fits the values of double pass. The research project, which is part of the R&D department in double pass, will enhance the reliability and validation of our Academy Return-On-Investment (ROI) model, using Rangers F.C. player and performance data.

The recently developed ROI-model is an extension of the productivity model of double pass (i.e. effectiveness of the academy in terms of home-grown players). ROI goes one step further and analyses the efficiency of the financial investments into the academy.

The double pass ROI-dashboard provides information that influence and guides the decision making of technical directors and CEOs about their First Team Squad Management. It answers the question “What is the real efficiency of the youth academy linked to the Football Business Model of the club?”

Media
  • Rangers FC's ambition of becoming one of the top 15 Academies in Europe
    Craig Mulholland, Head of Academy of Rangers Football Club, took part in a Twitter Q&A for the Rangers Youth Development Company. He talked about the ambition of becoming one of...
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