Since September 2017, Brazil’s Flamengo – owner of the biggest fan base in the world – has been working in partnership with the renowned international consultancy company Double Pass, for a long-term project in Latin America.
“Years ago, an article talking about the German National Team case caught our attention. After researching for more information, we found out that Double Pass had so much more cases of success, so we invited them to work on a diagnosis of our youth ranks. We were very impressed and had the confidence that it would be very profitable to close a deal with Double Pass. Flamengo’s director’s board is very excited with the possibilities of improvement of our football department. We want to develop a DNA, integrating the first team with the U16, U17 and U20 teams. Our youth players are the first priority for us and Double Pass will help us in the path of retrieving our tradition as a club that develops youth talents”,
Fred Luz, Flamengo’s CEO says.“A successful club is built on ‘a strong and loyal fan community’ and in a ‘state-of-the-art Talent Development System’, i.e. the academy. The academy is the factory of the club, it produces talented players with the DNA of the club. It creates the social and economic capital of the club; it is the foundation of the club and guarantees the long term success. A strong and loyal fan community stimulates the development and integration of academy players into the first team. The club’s fan community and the academy players are the soul of the club”,
Hugo Schoukens, Double Pass’ CEO says.
Read the full press release about the partnership between Flamengo & Double Pass