Client case

Hertha BSC

Double Pass launched its first consulting project in Germany in 2019 with Hertha BSC. The objective of this co-creation program with the Berlin based club is to optimise the effectiveness of the training sessions and matches based on their specific football philosophy.

Hertha BSC was the first club in the world to get started with the Tag-it tool. Tag-it is a digital solution developed by Double Pass to objectively monitor and analyse training sessions and games in order to align coaching and football philosophy with the practice on field. 

Double Pass football experts work together with Hertha BSC’s technical staff to increase the effectiveness of the training work by:

  • An in depth-analysis and finetuning of the training philosophy and training principles.
  • Observing and self-evaluating training sessions within the youth academy by use of the Tag-it.
  • Installing coaching workshops regarding training philosophy, training principles, and the transfer towards the field of play.
  • On field practice: creating training sessions and exercises, optimising coaching style, minimising downtime and increasing the learning effects.


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