Client case

Danish Football League | Divisionsforeningen

Double pass’ cooperation with the Danish Football League (Divisionsforeningen) goes back to the summer of 2015 when we were assigned to assess and support their talent development system. The assessments of the Danish professional clubs were twofold. The first wave of assessments took place from March until June 2016 (15 A license clubs). The second wave took place from September 2016 until June 2017 (14 B/T license clubs). Subsequently, double pass supported the 15 A license professional clubs during the ‘Master Class Academy Management’, including 7 workshops, an internship and an examination, ran from September 2016 until May 2017. 

During the season 2017-2018, double pass advised and consulted the clubs based upon the insights they gained during the previous phases. The collective consulting services related to the club’s corporate management, operational management and football development.

We have recently entered the third phase in this project by renewing our partnership with the Danish Football League and its clubs Randers FC, Sonderjyske, OB, FC Kobenhavn, Viborg FF, AGF, Brondby IF and Lyngby Boldklub.

In season 2018/19 double pass co-created on talent development together with no less than 18 clubs. Double pass held tailor-made workshops with AaB, AGF, Brøndby IF, Esbjerg fB, FC Helsingør, HIK, Hobro IK, Hvidovre, AC Horsens, HB Køge, FC Kopenhagen,  Lyngby BK, Nykøbing FC, OB, Randers FC, Silkeborg IF, SønderjyskE, Viborg FF.

In season 2019/20, double pass will work further in Denmark and continue to focus on the current topics, as well as helping the clubs to act upon the conclusion of the recent annual evaluation. In addition to the existing range of services, double pass also comes with a number of new innovative topics;

  • Transition to the first team
  • Practice on the field
  • Health & Performance with a data & technology driven approach
  • ROI and Productivity of a football academy.

This project shows our long term approach of building a sustainable talent development system together with our partners. It is like Sir Alex Ferguson once said: “Winning a game is only a short-term gain – you can lose the next game. Building a club brings stability and consistency.”