Co-creation of Hertha BSC’s football philosophy

Double Pass and Hertha BSC have launched a new co-creation journey in Germany with a 4-day seminar to improve the effectiveness of their training sessions within the academy. The first step was to finetune and implement the club’s football philosophy into practice. The starting point of this exiting collaboration was Hertha’s Bundesliga assessment by Double Pass in 2017. The co-creation programme started with an extensive analysis of the key strengths and action points of the assessment report, together with the video-analysis of training sessions and games to identify the style of play and the related training principles.

Subsequently, we organised a 4-day seminar in Berlin with our Double Pass team consisting Hans Vander Elst, Kevin Nicholson, Tim Van Rompay, Christopher John and Steven Probst. During this seminar the Double Pass football model was presented by our experts and workshops were held with the academy management and the entire coaching staff to refine and restructure the breakdown of the Hertha BSC football philosophy into training principles.

The second part of the seminar was all about the introduction of Tag-it, a digital solution developed by Double Pass to monitor and evaluate the effective implementation of the football philosophy on the field.

The outcome of the Tag-it results in key performance indicators presented on a practical dashboard in the Club & Academy Monitoring Platform (CAMP). In a snapshot, the indexes and graphs give the Head of coaching immediate insight in the effectiveness of training and coaching. This will be the foundation for the coaches over the different age groups to align the implementation of the football philosophy.


During the current weeks dedicated “taggers” of Hertha will monitor the training sessions.

On the 17th of December our experts Kevin Nicholson, Tim Van Rompay and Steven Probst will return to Berlin to finalise the football philosophy and training principles together with the coaching staff. In 2020 Double Pass experts will visit Hertha twice for 2 days for workshops and on field practice sessions to optimise the coaching style, minimise downtime and increase the learning effects.

Steven Probst
Head of Consulting Projects

Koen Put
Head of Consulting Services

Tim Van Rompay
Product Manager Tag-it

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