Clube de Regatas do Flamengo
In 2017 double pass signed a partnership with the Brazilian Clube de Regatas do Flamengo.
Flamengo is the club with the largest number of fans in Brazil – more than 40 million followers -, it was the world champion in 1981, it won the Brazilian National Championship six times and it has never been relegated from the Brazilian Serie A, the highest league in the country. The club has the mindset to invest in and improve its talent development system. That is where the story of double pass came in.
Double pass assisted Flamengo in securing their future success by optimising their player potential during 1,5 years. The start of the project was an in-depth analysis of the actual situation of the academy by interviewing the staff, players, coaches and by watching and tagging trainings and games of young players. Out of this analysis, our tailormade consulting solutions and in-depth advice related to their corporate management, operational management, football development, resources and productivity.
Double pass has taken a big step forward with the academy, starting with club management and reviewing the mission and vision of the club. A meeting structure was set up for the various departments and a technical board meeting was installed. On the football section, double pass started with the development of the team by revising the playing style and defining the entire football philosophy. Double pass also wrote a curriculum for the different age groups and discussed the practical part.
Finally, double pass wrote an Academy plan where all the different aspects of the Academy were collected involving different double pass experts (performance, mental, goalkeeping…) who co-created the content together with the Flamengo experts.